We’ve covered two ways to create loyal customers who will return to you again and again and will send all of their friends and relatives to you. They were to do an excellent job and to keep in touch with them on a regular basis.

The third way to do it is give great service after the job is done. Many contractors fail at this point. Part of the problem is that most contractors look at each job as a separate job by itself. The way they should look at it is as a way to get and keep a customer.

The difference is that a job is a one time thing. Once it is over, we have to find the next job and we don’t get any more money for that job. I think that is why many contractors do not give good service after the job is done. They don’t see any more money coming from that job, so it is not high on their priority list to do it.

On the other hand, if they look at the job as a way to get and keep a customer, then the relationship is an ongoing thing where the contractor can continually get and keep income coming from that customer, either from repeat business or from referrals.

This is the correct way to look at customers and jobs. That is why it is so important to offer great service after the sale is made. Customers are more likely to hire you if they know you will take care of them if they have problems.

If there is an issue with a job you have done, it needs to be addressed as soon as possible. The problems actually need to be taken care of before new jobs are scheduled. The quicker you take care of these issues,  the more impressed the customer will be.

You see, we live in a word where few businesses take care of their customers. If you show that you will respond very quickly to their problems, it impresses them and they are more likely to become a loyal customer. Customers usually can understand a mistake being made, but they aren’t so understanding if you don’t take care of the problem.

Other ways to offer service after the sale is to make sure you answer any questions they may have about the finished product, help them with warranty issues and get them paperwork or any documentation they may need for tax purposes or their records.

If you offer great service after the job is done, it will go a long way toward building loyal customers and keep the jobs coming in to keep you as busy as you want to be, at the prices you want to charge.