This is the last part of how to create loyal customers.  There are a lot of other things you can do to create loyal customers, but they are more in depth. This last thing is pretty important if you want your customers to be loyal to you.

This actually ties in with part 2 where we covered staying in touch with your customers. Many businesses think they are doing a good job staying in touch with their customers if they send them their specials and advertising materials. This does keep in touch with your customers and it is better than not doing anything.

However, if you want really loyal customers, you have to send them stuff they want to receive. It is O.K. to send them specials and try to sell to them once in a while as long as a lot of the way you communicate with them causes them to want to get more stuff from you.

In other words, send them something they want to get from you. This can be done economically and create goodwill with your customers. There are actually a lot of ways you can do this.

One way you can do it is to send them cards for special events. One of the best is birthday cards. Almost everyone loves to receive birthday cards. If you send them to your customers, they will feel much warmer toward you just because you remembered their birthday.

Many businesses send Christmas cards so I think the return on them is watered down. However, you could send out Thanksgiving cards and that will really help you to stand out from the crowd. If you want to split up the year, you could also send out 4th of July cards. There are a lot of options here.

Another way you can send them something they want is to send them a gift certificate when they refer someone to you. If you do a great job for your customers, they will refer others to you. They will be more likely to do this again if they receive a thank you card with a gift.

My favorite way to send customers something they want to receive is to send out a monthly newsletter. Not many contractors do this, but I have done it for over 4 years now. I am doing more business now than I have ever done. I attribute most of that to my monthly newsletter.

A couple of rules about newsletters. First of all, don’t make much of it about your company or about what you do. Let them know what you do in each newsletter, but make most of the newsletter fun and enjoyable. Include things like jokes, stories and quotes. Also include personal articles in it to let your customers know that you are a real person.

If you would like to see a copy of my very successful newsletter, you can email me at herb@contractorriches.com . I can also do a newsletter for you every month. This is the easiest way to make sure that it gets done without creating more stress in your life.