So many times, we as contractors spend money for advertising and we don’t see any extra business from it. Often, it is advertising that a salesman has sold us.  We buy the advertising because it sounds good to us and the salesman told of all of the results that other businesses are getting. Usually the salesman helps us write the ad or we just let them write the whole ad. If we write some of the ad, they tell us how good our ad is, and if they write …

     You know in life and in business, we are always looking for that one magic thing that will do it all for us. The problem is, life and business are almost never that simple. Usually it takes many complicated things to be successful. That is especially true when we are trying to attract more business. I just had a salesman talk to me about doing a radio spot. Now, if I just listened to him, you would think that if I do that radio spot, then I will have …