If you talk to many of the sales people that are trying to sell you ad space, whether over the air or in print, they will try to tell you that you should advertise so much that you are the first one people in your area think of when they think of a contractor. Of course, when they tell you this, they encourage you to buy the biggest ad they sell. I’ve even known people to go to seminars where they encourage people to make “branding” their objective in their …

 
Everybody now knows that we are in a recession. You hear it on the news, everybody is talking about it and you may even be feeling it in your business. So, what do we do about it? If we want to be like a lot of business owners, we can just whine about it and go home early because “there isn’t any work out there”. Now, I’m not disputing that there may be less work than there was a few years ago. But, that doesn’t mean that we need to …

 
Let’s face it, we are all in business to make money. The longer I am in business the more I realize that the more you can make in the same amount of time, the easier life gets for you. I think that you will have to agree with me. If you make more than you spend, then you don’t have to worry about how to get your bills paid, how to provide for your family and being able to do the little extra’s that make life more enjoyable. Now, you …

 
So often we think that the customer hires us to do a great job for them and if we provide that, then we will have a happy customer.  20 years ago that might have been true, but that is not necessarily the case anymore. Now, customers are expecting more from us. They want a great experience when they do business with us.
I had learned that this was the case, but it was really brought home to me by a couple of jobs that we had completed.Please Login or Register to …