http://www.contractorriches.com/insiders Sun, 26 Jun 2011 11:45:30 +0000 http://backend.userland.com/rss092 en This is the last part of how to create loyal customers.  There are a lot of other things you can do to create loyal customers, but they are more in depth. This last thing is pretty important if you want your customers to be loyal to you. This actually ties in ... http://www.contractorriches.com/insiders/blog/how-to-create-loyal-customers-part-4/ We've covered two ways to create loyal customers who will return to you again and again and will send all of their friends and relatives to you. They were to do an excellent job and to keep in touch with them on a regular basis. The third way to do it is ... http://www.contractorriches.com/insiders/blog/how-to-create-loyal-customers-part-3/ Last week I talked about doing an excellent job as one of the prerequisites to creating loyal customers. Loyal customers are the best because they will do more business with you, they will refer others to you and they are easier and better to work for. While doing an excellent job ... http://www.contractorriches.com/insiders/blog/how-to-create-loyal-customers-part-2/ In this day and age, loyalty is almost dead. There was a time when people were loyal to a certain company. I remember when the company you bought a car from almost included you in that association. There were people who were Ford guys and that is all they would ... http://www.contractorriches.com/insiders/blog/how-to-create-loyal-customers/   The most important parts of almost every persons life is their relationships. That is just a fact of being human. We value our relationships with our families, our friends and God more than anything else in life. In fact, almost every person you know, will list relationships of some type ... http://www.contractorriches.com/insiders/blog/do-more-just-advertise/ Today I'm going to dialog on a little different topic. It is of concern to all of us as contractors but does not directly relate to marketing. The thing that I think is the greatest threat to our security and wealth is our own government. If we do not change the direction ... http://www.contractorriches.com/insiders/blog/i-am-very-concerned-about-this/ For most of us as contractors, a large part of our business comes from repeat and referral business. The odd thing about this is that we often take these customers for granted and focus instead on attracting new customers. I'm not saying that we shouldn't try to get new customers, we ... http://www.contractorriches.com/insiders/blog/market-where-your-jobs-come-from/ In the business environment today, customers are looking for more value than ever before. Last week I wrote about the importance of doing a great job. That is extremely important. Today, however, doing a great job is just the entrance admission to stay in business. Doing a great job is what ... http://www.contractorriches.com/insiders/blog/do-more-than-just-a-great-job/ I have seen all kinds of quality in contractors work. As I'm sure you have, I've seen jobs that you wonder if the contractor who did them had any idea what they were doing. I've seen jobs that were so botched up that there was no way to fix them. ... http://www.contractorriches.com/insiders/blog/what-kind-of-quality-are-you-delivering/ Cutting the fat from your business is one of the quickest ways to boost profits and make a business more stable. It might surprise you how much excess can build up in a business that is not necessary for the business to create money. As contractors, we can sometimes spend ... http://www.contractorriches.com/insiders/blog/cut-the-fat-from-your-business/